Face Recognition Services: Everything You Need to Know for Your Business

Dear business people, imagine a world where your employees never forget their key cards, visitors are instantly recognized, and security breaches are as rare as a floppy disk in 2025. This world is becoming a reality with face recognition services. Here’s everything you need to know for your business.

What is Face Recognition & How Does It Work?

A biometric technology to identify or verify a person’s identity based on the distances and dimensions of their facial features. The magic happens in four simple steps:

• The system’s camera detects and identifies an image/video of a face, either alone or in a crowd, in virtually any situation. Some systems are better than others at capturing people in different conditions and lighting environments.
• A 2D image of the face is captured and analyzed. The system measures the geometry of the face (distance between eyes, forehead to chin measurement, jaw curvature, depth of eye sockets, contour of lips, ears, chin, and more).
• The analog information is converted into a set of digital information, creating a “faceprint”.
• The facial print is compared to a database of faces, and the system then makes a decision based on the purpose of Facial Recognition Security—either granting access or identifying the person to raise an alarm.

How Does a Face  Recognition System Benefit Businesses?

So what’s in it for your business when employees ditch those plastic key cards/passwords and embrace this tech? Plenty:

1. It is super secure. Unlike key cards and traditional IDs that can be lost, stolen, or swiped by that colleague who always forgets theirs.
2. It is lightning fast. Fast authentication gets employees and visitors through the door without annoying bottlenecks.
3. It grows with you. Whether you’re a small business or a multinational corporation with offices on every continent, facial recognition services can be adjusted to fit your needs.
4. It is easy to use. Video analytics and face recognition services, like AvidFace, applications can now be developed in hours or days instead of months.
5. It is convenient. It provides rich, comprehensive business intelligence reports in elegant visual formats that are easy to understand.
6. It never gets tired. The system is always alert and always watching.
7. It saves time & money. Empowering your business to achieve strategic goals in a timely manner and with cost efficiency.

Also you can learn more about: Cameras with Facial Recognition

What to Search for When You Choose a Face Recognition Service?

Not all facial recognition systems are created equal. To ensure the best decision for your business, here’s what to look for:

1. Accuracy

Aim for systems with 90%+ accuracy, even when people are on the move. Nothing worse than awkwardly standing at a door while the system tries to figure out if the person is who he is.

2. Speed

The whole recognition process should happen in less than a second. Authentication shouldn’t take long.

3. Plays nice with other systems

Make sure it integrates easily with existing access control and IoT systems. The last thing businesses need is another tech system giving the silent treatment.

4. Customizable access levels

Different employees need different access permissions. (e.g. interns probably shouldn’t have access to each and every room).

7 Industries That Benefit Most From Facial Recognition Service

Facial recognition services are designed for many purposes and benefit many industries, including:

1. Hospitality

Hotel guests get into their rooms without fumbling for their key cards and no more “I lost my key again” calls to the front desk at 2 AM. Plus, VIPs can be recognized instantly, allowing staff to greet them by name and they can enter the special places easily.

2. Retail

Stores can identify loyal customers (personalized service), combat shoplifting, and make suggestions based on previous purchases. When someone with a history of “buying and forgetting to pay” enters the store, security gets an instant alert.

3. Banking

Only authorized personnel enter operational areas, and customers can access ATMs without cards or PINs. For example: Seven Bank in Japan recently launched “Face Cash,” allowing customers to withdraw money by just showing their face to 26,000 ATMs nationwide.

4. Healthcare

In hospitals, Face Recognition helps hospitals identify potential security threats, like unauthorized access or suspicious behavior, and alert security personnel in real-time. It can also detect unauthorized access to restricted areas and alert staff to take appropriate action, enhancing hospital security measures.

5. Corporate Offices

Face recognition access control eliminates the morning badge-searching ritual and eases visitor management.

6. Transportation Hubs

Airports, train stations, and bus terminals can implement faster security screening. British Airways now lets passengers headed to the US board using just their face: no passport checking, no boarding pass scanning, no waiting in those soul-crushing lines.

7. Government & Public Safety

Law enforcement can identify suspects in crowds or from footage. Studies show 56% of Americans actually trust law enforcement to use this technology responsibly.

AvidFace Features You Need to Know

When it comes to face recognition systems, AvidFace product from AvidBeam is the real deal with features that actually matter:

• Over 90% recognition accuracy, even when people are moving or the lighting isn’t perfect.
• Authentication happens in less than a second.
• No touching is required, contactless is king.
• Visual business intelligence reports.
• Perfect for identifying VIP customers the moment they walk in.
• Gets along with existing tech.

Key Takeaways

• The facial recognition market is estimated to reach $13.4 billion by 2028.
• Face recognition services, in general, rely on four key steps: detecting faces from images or videos, analyzing features and taking measurements, creating digital facial fingerprints, and matching them with a database.

Leading solutions like AvidFace provide instant authentication that integrates with your existing systems and grows with your business.